News — Features

Beyond the process of product development itself, the success of a product is often determined by how it is marketed towards its target audience. We have written extensively about the COVID-19 outbreak when there are several noticeable changes in user behaviour. In this situation, startups might find themselves scrambling to adjust their marketing strategy to changes in the market. In this second edition of our deep-dive series, e27 speaks to Tiger Wang, Head of Marketing at Shopee Singapore, to understand the best practices in building a marketing strategy as implemented in the company. He explains how Shopee is building its...