News — FitnessApp

It’s a rivalry that raged both inside the octagon and outside too, but now the unlikely stage for the ongoing feud between Conor McGregor and Khabib Nurmagomedov is the increasingly lucrative fitness app market.

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It’s a rivalry that raged both inside the octagon and outside too, but now the unlikely stage for the ongoing feud between Conor McGregor and Khabib Nurmagomedov is the increasingly lucrative fitness app market.

Clashes between McGregor and Nurmagomedov have resulted in memorable UFC matches, fan brawls, and arrests across a long and bitter rivalry. But despite their differences, both MMA icons have shared the same business acumen in putting their names to fitness apps that have the potential to become huge successes among an audience that’s becoming increasingly aware of self-improvement. The disruption caused by the Coronavirus pandemic has directly affected how individuals manage their wellbeing. The rise of working from home and social distancing has freed up time for more widespread motivation towards getting in shape and as a result, an unprecedented...

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