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The news wars: Will tech giants soon be coughing up big bucks for media content? by Milan Reinartz, CEO at iVS

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The news wars: Will tech giants soon be coughing up big bucks for media content? by Milan Reinartz, CEO at iVS

“A key issue of recent times, US and European anti-trust laws are looking to take apart major business units of Facebook, Apple, Amazon and Google (a space to watch). Much closer to home, Australia has in February passed the News Media Bargaining Code – legislation that forces Google and Facebook to negotiate rates with news companies and pay them for content. Or failing to come to terms, platforms could be forced to have a price set by independent arbitrators. And ripples are starting to be felt across the world all the way to the US, who might follow suit. This...

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