News — Contributor
How Big Data Is Changing the Sports Betting Industry
Big Data is a wide concept that deals with machine learning (ML) and other facets of gathering information that can be analyzed, licensed, and sold to third-party companies for a profit. Advertising or marketing agencies might find this aggregation of data useful to enhance techniques and strategies to save money and boost profits. The methods associated with big data are changing the sports betting industry by creating partnerships between professional sports leagues, broadcasting and telecommunications companies, and bookmakers. All while enhancing experiences for users and simultaneously protecting the integrity of national and international sports betting. Traditional aspects of gathering information...