News — Likeness

Stakeholders Seek Legal, Legislative Remedy to NCAA Athlete Name, Image, Likeness Issue

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Stakeholders Seek Legal, Legislative Remedy to NCAA Athlete Name, Image, Likeness Issue

As it stands, student-athletes — “amateur athletes” — participating in NCAA-affiliated sports cannot earn money from their name, image and likeness (NIL). They risk losing eligibility if they attempt to monetize their brands. This issue, although longstanding, is again coming to a head as the NCAA is and will be facing more opposition to its rule in both the court of law and legislation. Multiple states are individually pushing back against the NCAA’s rulings through state legislation, many having passed bills allowing college athletes to profit from their NIL, including California, Colorado, Florida, Michigan, Nebraska and New Jersey. Florida will...

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