News — ShareaCoke

s. These are brands that you see everywhere, no matter where you go. Developing a global branding strategy has a lot of benefits, like cutting down marketing costs and eliminating the need to retool your brand when you enter a new market. But it’s not without its challenges—creating a brand that’s as appealing to other cultures as it is to your own can be incredibly challenging. In this article, we’ll cover the challenges of global branding, the benefits and a few tips to help you get your global branding just right. Global branding takes a whole lot of research and...