News — Moooi
Dutch design brand Moooi has partnered with 3D artist Andrés Reisinger to mass-produce his Hortensia chair, which went viral on Instagram as a rendering and become known as "the chair that could not be made".
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Initially designed in 2018 as a purely digital piece of furniture, the armchair with its plump, hyper-tactile exterior has now been made into a physical chair covered in 30,000 fabric petals. It is available from Moooi in the original soft pink colour as well as a light grey. The global release marks what is thought to be the first time that a product designed for the digital world has gone into mass production. The Hortensia armchair is covered in more than 30,000 petals "This is the start of a new dialogue between designers and brands," Moooi CEO Robin Bevers told...